It is one thing to create and program a compelling website or produce beautiful print materials; it is quite another to develop direct response campaigns that achieve measurable results. When longtime client MEPS Real-Time looked to McAdams Group to lead their prospect generation initiative, we created a disruptive campaign that generated unprecedented results.
Weeks before the trade show, we sent a dimensional direct mail invitation that strongly appealed to their targeted audiences, while highlighting the product’s benefits clearly and concisely. Each recipient received an actual puzzle piece with an RFID tag attached. When attendees brought the piece to the booth, the tag was read by the Intelliguard® RFID system, and prizes were distributed. Our strategy nurtured a relationship with prospects through direct mail, the live event, and email follow-up. This strategy more than tripled the amount of leads received, compared to the previous year.