McAdams Group

Stand Out or Fade Away

Why Your Brand Needs a Distinctive Promise

Let's get introduced

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Become the high performing company you envision!

According to Gallup, the highest performing companies deliver on their brand promises 75% of the time. To achieve that level of consistency, it's crucial to first discover what makes your brand truly distinctive—and that's where we come in.

With our Discovery Brand MatrixTM tool, we help you uncover, define, and own your unique brand promises. From there, our expertise seamlessly transitions into creating marketing, digital, and print design solutions, ensuring every touchpoint is informed by your brand’s core promises. We empower you to consistently deliver on those promises, so you can grown your business.

When Do You Need to Update Your Brand Strategy?

Six signs to keep in mind.
  1. Sales Have Slowed
    A new brand strategy might refocus messaging and offerings to reignite consumer interest and drive sales growth.
  2. New Product Launch
    A new product launch is an opportunity to reassess and ensure that the brand narrative seamlessly integrates with the new offering, maximizing its impact and market reception.
  3. New Story to Tell
    As brands evolve, their stories can too. If there's been a significant shift in the brand's values, mission, or market positioning, it might be time to refresh the brand strategy.
  4. Lack of Marketplace Distinction
    ‍    When a brand struggles to stand out, a revised approach can reposition the brand, emphasizing its unique value proposition and setting it apart from competitors.
  5. Change in Leadership or Merger‍
    A change in leadership or a merger with another company may necessitate a rebrand to reflect the new entity.
  6. Loss of Brand Image
    Realizing that the company has the wrong brand image or that it's losing its brand image can be a strong indicator that a rebrand is needed.

Connect with Your Prospects Like Never Before

Get the solution you need to stand out from the competition.

At McAdams Group, our goal has remained the same for over 30 years: we help brands stand out from competitors to make it easier for customers to connect with your products, services, and people. We specialize in uncovering key insights that help brands position themselves with a unique voice that resonates with your targeted audiences.

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Four Ways to Outmatch Your Competitors with McAdams Group

Sell Your "Because"
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Your "because" is the reason customers choose you—it’s the heart of your brand's story. Sell your "because" by connecting it to your customers' needs and values, turning purpose into loyalty. For example what will you clients say when they finish this sentence, "We choose ABC Group because they...."
Visual Rebranding
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Sometimes, a visual overhaul can signal a new story. Updating logos, color schemes, or design elements can signify a brand's evolution and a fresh narrative.

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Align Brand with the Customer Experience
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Crafting a story that revolves around the customer's journey and experience with the brand can be a powerful way to create a new narrative.
Purpose. Authenticity. Transparency.

‍Emphasizing a brand's deeper purpose beyond just selling a product creates a powerful and authentic story that resonates with consumers.

Unlock Your Distinctives with our Discovery Brand Matrix™

In a world awash with brands, only distinctive ones carve their niche and lead. At McAdams Group this isn’t just a belief; it's our battle cry. 

Distinctive brands are champions, and with our Discovery Brand Matrix™, we empower you to become one. This service is our foundation stone, the initial step to help our clients Discover, Brand, Market, and ultimately, Own their unmatched DISTINCTIVENESS. 

What can you anticipate from Discover Brand Matrix™? A master messaging document that shines a light on the pivotal elements of brand identity, accompanied by strategic insights tailored to propel the brand and future marketing campaigns.

How We Do It

1. Assessment
Assessment – a dedicated session with decision makers to review the research, sift through existing marketing collateral, understand competitor dynamics, and truly grasp the heartbeats of target audiences and their needs. Following this deep dive, we transition to.
2. Strategy
Here, the vision crystallizes. We spotlight your brand's "WHY," ensuring that your positioning isn't just about "what" you do but the core reason behind it. The deliverable succinctly recaps and recommends a strategic path for digital presence and marketing, encompassing a clear positioning statement and crucial messaging recommendations.
3. Execution
But we don't stop there: We further embellish your brand's narrative with a Brand Tone and Voice—envisioning and encapsulating how your brand would resonate if it took on life. Including what words and images communicate these distinctives.
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Why Our Customers Love McAdams Group

Let's Talk!

Schedule a quick call to explore your brand's unique story, untapped opportunities, and new ways we can bring your brand to the marketplace.

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    OUR IMPACT

    Three of many examples of our work in action.
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    Tagnos

    Giving voice to innovation.

    Sidepath

    Distinction in an saturated market.

    RM Dalton

    Creating value in unexpected ways.
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