"I’ve trusted McAdams Group for over 20 years as a strategic partner in the medical technology space, from startups to publicly traded companies. Their strategic approach, process, and implementation has been thoughtful and compelling, and would be an asset to any company interested in standing out from the crowd."
Erik Miller VP Marketing and Business Development NeoTherma Oncology
Brand ID
Web Solutions
"I’ve trusted McAdams Group for over 20 years as a strategic partner in the medical technology space, from startups to publicly traded companies. Their strategic approach, process, and implementation has been thoughtful and compelling, and would be an asset to any company interested in standing out from the crowd."
–Erik MillerVP Marketing and Business Development NeoTherma Oncology
McAdams Group scripted and created this 3D video introducing NeoTherma's technology to investors and other potential stakeholders. This video has proven to be a valuable tool for helping give audiences a clear and simple way to understand this complex technological and biological concepts behind the client's product.
A primary goal for the website was to make it relatable and warm. We want to not only convey that we understand the complex nature of oncology, but that NeoTherma truly cares about the people they are trying to help.
This logo project was a success because we were able to subtly communicate key brand attributes along with a nod to how the product actually works. We have enabled our client to tell a story through the logo which would otherwise not be possible without robust branding/messaging approach.
We further developed the brand through several decks used internally, for prospective investors, regulatory meetings and more.
