In a world awash with brands, only distinctive ones carve their niche and lead. At McAdams Group this isn’t just a belief; it's our battle cry.

Distinctive brands are champions, and with our Discovery Brand Matrix™, we empower you to become one. This service is our foundation stone, the initial step to help our clients Discover, Brand, Market, and ultimately, Own their unmatched DISTINCTIVENESS.

What can you anticipate from Discover Brand matrix™? A master messaging document that shines a light on the pivotal elements of brand identity, accompanied by strategic insights tailored to propel the brand and future marketing campaigns.

Step 1: Assessment – a dedicated session with decision makers to review the research, sift through existing marketing collateral, understand competitor dynamics, and truly grasp the heartbeats of target audiences and their needs. Following this deep dive, we transition to

Step 2: Strategic Planning/Digital Communications. Here, the vision crystallizes. We spotlight your brand's 'WHY', ensuring that your positioning isn't just about 'what' you do but the core reason behind it. The deliverable succinctly recaps and recommends a strategic path for digital presence and marketing, encompassing a clear positioning statement and crucial messaging recommendations.

But we don't stop there. We further embellish your brand's narrative with a Brand Tone and Voice – envisioning and encapsulating how your brand would resonate if it took on life. Including what words and images communicate these distinctives.