NewMeyer & Dillion

Legal Services
STRATEGIC MESSAGING & POSITIONING ∙ Brand Development & ID ∙ FULL SERVICE WEB SOLUTIONS ∙ Brand extension ∙  Marketing ∙ Naming ∙ Signage
OPEN GALLERY
"McAdams Group helped us reimagine our brand in a way that truly sets us apart and will continue to be instrumental in supporting our business goals. Their creativity, professionalism, and attention to detail made them an exceptional partner, delivering a brand that truly reflects who we are and where we’re headed. McAdams Group also has a unique strength to seamlessly transition from branding to brand-led marketing saving significant time and money."
- Jennifer Riva COO, Redwitz Inc.
Corporate ID and Brand Mark
CASE STUDY
Where Purpose Meets Prosperity
For over 50 years, Redwitz had built a legacy of trust and excellence in financial services. But as the landscape evolved, they recognized the need to align their brand with the forward-thinking vision that had always driven their success. Turning to McAdams Group for their expertise, Redwitz sought a comprehensive brand revitalization to reflect their values, modernity, and continued leadership in the industry.

We delivered a comprehensive suite of services, including brand strategy to clarify their market position, a refreshed brand identity that modernized their visual presence, and a fully redesigned website that communicated their expertise and approachability. Additionally, we developed polished collateral materials that reinforced their professionalism and consistency across every client interaction.
The Challenge

Redwitz recognized the need for a revitalized brand that captured their legacy while aligning with their forward-thinking vision. Their challenge was to stand out in a competitive financial services landscape while showcasing their personalized approach, holistic solutions, and unwavering commitment to client success. They turned to McAdams Group to bring this transformation to life.
Discovery Brand Matrix™️

We developed a comprehensive rebranding strategy, beginning with a deep dive into Redwitz’s values and customer insights. From there, we created a modernized brand identity, a dynamic website, and a suite of collateral that communicated professionalism and care. Every element was designed to embody their mission, ensuring consistency across all platforms, and reflecting their vision for the future.
Key Insights

Redwitz’s clients viewed them as more than financial service providers—they saw them as trusted partners in achieving both personal and financial growth. This insight highlighted the importance of creating a brand narrative that went beyond numbers to focus on purpose, trust, and shared success, positioning Redwitz as a forward-thinking yet approachable leader in the industry.
The Big Idea

"Where Purpose Meets Prosperity" encapsulated the essence of Redwitz’s mission. It became the foundation of the brand, reflecting their commitment to helping clients achieve meaningful growth, both personally and financially. This tagline conveyed their dedication to delivering not just monetary success but also meaningful, purpose-driven outcomes for their clients.
Signage
Full Service web Solutions
Presentations & Collateral
Stationary & Print Materials for Primary and Sub-Brands
Social Media and Advertising Planning and Execution

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